Журнал Стандарт / Standard February 2013. Special Issue

Editor’s Column

A Firm Hand. Leonid Konik, Editor‑in‑Chief

LTE Adoption

The Fourth Dimension
How Russian operators are expanding 4G networks, how much they plan to invest in infrastructure, and how the top four operators may partner up to build 4G networks together

Key Beneficiaries of the Operators Holding
LTE Licenses in Russia

Keynote Address

System Integration. Uplift Drivers
Oleg Allenov, Service Provider Business Unit Director at NVision Group, on the market outlook for systems integration, new projects, and state‑of‑the‑art technology in the telecommunications industry

A Game of Survival
Aleksander Popovskiy, Vice President and Chief Operating Officer at Mobile TeleSystems OJSC, on new challenges for the ICT industry and operators’ best bets in their fight for the customer

Per Aspera ad LTE
Viktor Prikhodko, CEO of National RadioTechnical Bureau, on some of the problems that Russian operators may encounter when trying to obtain LTE frequencies and some ways to solve them

International Partnerships

Taming International Roaming
How Russian officials and cellular companies cut international roaming rates

Vladimir Freinkman, Vice President, PROTEI, explains what products & solutions can help operators maximize their roaming potential

M‑Commerce on the Rise
Olga Turischeva, Vice President of Marketing and Business Development at VimpelCom OJSC, on the forecast for mobile commerce development

Corporate ­Mobility

Why ‌BYOD?
How often do Russian employees use their own mobile devices for work and how can the BYOD trend benefit employers

Employee Mobilization
Andrei Patoka, Vice President and Head of B2B Russia at VimpelCom OJSC, on how the BYOD concept became VimpelCom’s corporate policy, aimed at employee mobilization

App Planet

 Mind Games
How to get foreign investors interested in Russian mobile apps

 On the Wave of Android
Vasily Salomatov, co‑founder of AppsGeyser, explains why his company, a mobile app creation platform developer based in the US, has its key software development facility in the Russian city of Novosibirsk

 A Step Outside
Yuriy Raskin, co‑founder of Maprika, tells the story of the company which digitized paper maps, making them available on smartphones

Market at a Glance

Mobile Operators’ Total Operating Revenues

Monthly Mobile ARPU

Mobile Subscribers

Specific Mobile Penetration Ratio

 Global Markets
Which Russian operators have been forced to leave foreign markets and why