Advertising opportunities of ComNews group
ComNews.ru is a daily Internet newspaper of ICT market business news in all regions of Russia and CIS countries as well as the main information platform for industry professionals’ communication. ComNews.ru is reputable, powerful, and the oldest Internet periodical in Russia specializing in information technologies, telecommunications and broadcasting markets business news. Since 1999, day to day regular authors of
ComNews.ru have been creating unique content, offering readers exclusive and market-relevant news, analytical materials, interviews with top managers of major companies, heads of regulatory bodies and market experts. Since the launch, ComNews.ru has already published more than 90 thousand content units; all of them are available free of charge and with the contextual search engine. Due to the ComNews.ru archive, we can trace the nearly 20-year history of any significant company or initiative on the ICT market in Russia and the CIS.
ComNews.ru audience exceeds 120 thousand unique visitors per month, and for many years most of them have started their business morning opening the Internet newspaper main page. Two thirds of ComNews.ru readers hold leading positions in Russian and foreign ICT companies. ComNews.ru advertisers are most of the key enterprises of Russian and global ICT industry.
Mobile version of ComNews.ru is available on all modern communication devices and platforms.
Banner advertising rates on ComNews.ru, RUR
№
Banner size, px
Placement area
Placement options
Rates
Only on main page
On all pages – site-wide
Package offer, including mobile version
month
week
month
week
month
week
1
1200х120
Upper panorama above the logo
It can be main page only or site-wide
68 000
19 000
200 000
55 000
255 000
75 000
Banner on full version of the site+ mobile version (size 640х350, on top, under the section menu, site-wide)
2
728х90
Under the section menu
It can be main page only or site-wide (except restricted pages)
75 600
21 000
120 600
33 500
183 500
51 000
Banner on full version of the site+ mobile version (size 640х350, in the middle section, after the main news, site-wide)
2.1
1200х90
Under the section menu
It can be main page only or site-wide
82 800
23 000
156 600
43 500
3
728х90
Under the "Question of the Week"
It can be main page above "Question of the Week", or site-wide (embedded into news texts)
72 000
20 000
120 600
33 500
126 000
35 000
Banner on full version of the site+ mobile version (size 640х350, in the bottom, main page only, under the "Question of the Week")
4
1200х90/120
On the bottom, above the footer
It can be main page only or site-wide
68 000
(85 000)
19 000
(23 750)
162 000
(202 500)
45 000
(56 260)
122 400
34 000
Banner on full version of the site+ mobile version (size 640х350, in the bottom, main page only, above the "Question of the Week")
5
300х250
(500)
In the right column (across the block)
It can be main page only (under "Digital Economy" news) or site-wide (except restricted pages)
57 600
(86 400)
16 000
(21 600)
172 800
(245 000)
48 000
(61 250)
All rates excl. 20% VAT
Banner advertising rates on ComNews.ru per 1,000 impressions, RUR.
№
Banner size, px
Placement area
Placement options
Rates
Main page only / 1,000 impressions
Site-wide / 1000 impressions
1
1200х120
Upper panorama above the logo
It can be main page only or site-wide
650
500
2
728х90
Under the section menu
It can be main page only or site-wide (except restricted pages)
700
550
2.1
1200х90
Under the section menu
It can be main page only or site-wide
700
550
3
728х90
Above the Question of the Week
It can be main page above the "Question of the Week", or site-wide (embedded into news texts)
650
500
4
1200х90 / 120
On the bottom, above the footer
It can be main page only or site-wide
800
650
5
300х250
On the right column (across the block)
It can be main page (under "Digital Economy" news or site-wide (except restricted pages)
650
500
All rates excl. 20% VAT
Banner advertising rates, Digital Economy project, RUR
№
Banner size, px
Placement area
Placement options
Rates
Main page only
All pages – site-wide
month
week
month
week
1
1200х90
Above the logo
Site-wide
х
х
144 000
40 000
2
1200х90
Under the section menu
Site-wide
х
х
162 000
45 000
3
300х500
On the right column
Site-wide
х
х
144 000
40 000
4
1200х90/120
Above the footer
Site-wide
х
х
126 000
35 000
All rates excl. 20% VAT
Text blocks on ComNews.ru and "Digital Economy" section
№
Type of publication
Rates and terms of placement
1
Advertorial
ComNews.ru – publishing the company’s news or market information in the News section for 1-5 days. Price – RUR 18 000 per day. After expiration date, the material is archived in the "Companies’ News" section.
"Digital Economy" – news published on the main page for 3 days, to further be moved into one of the 10 industry sections. Price - RUR 13 000. Text volume unlimited. Headline – up to 60 characters. Lead – one sentence. The publication is accompanied with company’s copyright, the phrase "Advertorial" and date of publishing.
2
Advertorial interview
ComNews.ru – publication in the "Point of View" section for 3 business days. Price – RUR 100 000. On "Digital Economy"’s "Opinion" section with an announcement on the main page of ComNews.ru for 5 work days. Price – RUR 75 000 руб. Compulsory condition – the text should meet editorial requirements.
3
Companies’ news
Possibility to publish up to 4 press releases per month in the advertising section "Companies’ News". Headline – up to 80 characters. One gif, jpg, or png illustration up to 30 Kb (on the internal page). Price under 12-month contract – RUR 84 000, under a 6-month contract – RUR 55 000.
4
Solutions / Technologies
Copywrite material on technologies 9 000 characters max. Headline – up to 60 characters. One gif, jpg or png illustration 234х180 px, up to 30 Kb (on an internal page). Price – RUR 20 000 per 1 day. Minimal period – 3 days. The publication is accompanied with company’s copywrite, author’s name and date of publishing. After expiration date, the material is archived in the "Companies’ News" section of comnews.ru
5
Digital economy / advertising in industry sections
Placement of logo, company profile and 1 project in one of the 10 industry sections, text volume unlimited. Price – RUR 30 000.
All rates excl. 20% VAT
Banner advertising rates on the mobile version of Comnews.ru, RUR/week
№
Placement area
Banner size, px
Description
Price of placement site-wide
1
FullScreen
500х750
Banner pops up when the site is loaded
45 000
2
Banner
640х350
On top, under the section menu, site-wide
21 500
In the middle, site-wide on the middle of the page
17 000
On the bottom, main page only, under "The Question of the Week"
15 000
3
Catfish
640х90
Fixed position on the bottom of the screen, doesn’t get scrolled, site-wide
15 000
All rates excl. 20% VAT
Banner advertising rates on the mobile version of "Digital Economy" project, RUR/week
№
Area of placement
Banner size, px
Description
Price of placement site-wide
Price of placement on main page only
1
FullScreen
500х750
Banner pops up when the site is loaded
25 000
х
2
Banner
640х350
(90)
Under the section menu
15 000 (10 000)
х
3
Catfish
640х90
Fixed position on the bottom of the screen, doesn’t get scrolled, site-wide
15 000
х
All rates excl. 20% VAT
Notes
- Each banner (acceptable formats: gif, jpg, png) cannot weigh over 100 Kb.
Banner file names may include only numbers, English letters or underscore symbol, and may not contain any Russian letters, spaces, inverted commas, dash or special symbols. - The banner must be accompanied with a working link to the advertiser’s website.
- All advertising materials should be submitted 3 days prior to the placement.
- During the ad campaign, we will be tracking the stats of banner impressions and clicks by days, weeks and months (through adriver analytical tool). The advertiser may be provided guest access to adriver stats).
- Optionally, HTML5 banners may be used in the ads (as long as they meet the ).
- FullScreen banners for mobile version and catfish must be made in HTML5 ().
Non-standard format banners are to be discussed on an individual basis.
